Good advice and I agree; I've dug into the TLD a little more for educational purposes since this morning, and there seems to be a wider degree of valuation discrepancy between individual domainers with the .mobi TLD than there is even with .infos, which in my experience (4 months) have shown to be valued all over the place depending on the evaluators opinion of the TLD. That being said, this will be my only purchase unless "music.mobi" (which sold for over $400k, I believe) or the like comes up for a minimal purchase point. Thanks everyone. This was an interesting domain for discussion; Im glad I bought it regardless of ROI. I'll be sure to post back if anything of interest develops with this domain. One note: "air.mobi" has attracted multiple bids at another forum in the last few moments and has just hit $270 but wasnt sold because it had a reserve of $4k-while it's a short, memorable domain, it doesnt seem to fit the TLD at all-but again, I could be wrong even in that statement-Im far from an expert with this TLD. Roughly half of my research came from this forum, Namebios, and Wikipedia.com....Best, EK