I think it's somewhat brandable, but I doubt your long-term ROI would be much higher than reg fee. The problem is, with domains like this, you can't really initiate a sale by contacting potential end-users (at least I can't); you have to wait for them to come to you, and they aren't going to come around often for this one...
Appraisal:
Me: $4
Reseller: reg fee
End user happens to come calling: mid to high $xxx or more if you're a good negotiator.