Actually the artist is Matthew Good, and his group is called the Matthew Good Band. Goodband may be a surname but it's not his.
Interesting name; it's okay but not super attractive, it's brandable but not racy, it's common but not exciting. I'd appraise with a wide swing:
resellers = in the 150 - 300 range
end users = 400 and up. If someone really loves it and it's appropriate for something they are or do, might push to high xxx or over x,xxx, I think that's optimistic but still within realistic.
Good luck.
P.S. if you sell it, pre-existing traffic does help and can drive the price up, depending on how much there is and how important it is to the buyer.