I suppose there are two primary ways this domain could be promoted, either using "Pizza" in a generic, brandable manner for an on the go family, something like that, or as a meda domain actually focussed on the topic of Pizza.
Although I like the second option best, I am not sure how you would bring in an audience. I guess you could have videos about how to make a pizza, etc., including how to 'toss' one, and how to use equipment that you sell for in-home pizza making. Or, perhaps you could focus on the pizza making business aspect itself, using the site to help entrepreneurs start up a Pizza restaurant. Articles, videos, maybe a forum for buying and selling equipment, something along those lines.
Sounds like a lot of work to me, it's one of those domains I would have to think a lot about before deciding how to promote it.
Not a lot of value, IMO, until I see a sales spin.
I did a quick glance through Amazon, and saw quite a few products for sale, from recipe books to this
pizza oven which retails for a whopping $469 bucks, so maybe there is more potential here than first glance. I will give you a hesitant thumbs-up, could be a good domain with the right approach.