Hi Darcy,
I quite like it, and wonder whether, in addition to the arts & crafts angle, it may also have some application in the waste or disposal industries?.. i.e. do some businesses need their paper collecting and/or disposing of by specialist firms? If so, an identity like this could suit them quite well.
As for pricing, I think, if someone really liked it, the name could sell for a few hundred dollars or so.
Good luck,