Name says it all. Not much else to say, the sweet/candy industry is fairly large and Organic sweets are a growing industry as people are becoming more health conscious with their diets. The length of the name is probably detrimental to the valuation but you can't really combine something with "SweetShop" and expect it to be short. It isn't something that is common "yet" but there are tons of natural/organic stores specializing in candies popping up everywhere. I think its a fairly generic name, not very mobile but one of the better ones in its niche. Online confectionaries will soon be a normal aspect of the ecommerce experience as more people begin to realize the potential of the internet.
Slader
Slader
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