Online Ad Spending to Surpass Print for First Time in 2012 [STUDY]

[Kenny]

From Mashable.com

Online Ad Spending to Surpass Print for First Time in 2012 [STUDY]

For the first time in U.S. history, marketers are projected to spend more on online advertising than on advertising in print magazines and newspapers.

According to a study released Thursday by eMarketer, online advertising is expected to generate $39.5 billion in sales this year — a 23.3% increase from 2011 — compared to a sum of $33.8 billion on print.

That’s impressive growth, especially since 2011 also witnessed a 23% jump in online ad spending, according to eMarketer’s calculations. Online ad revenues should continue to grow over the next half-decade, albeit at a more modest rate, as shown in the chart below. Total online ad investment is projected to hit $62 billion by that time.

(More)

Click the link for graphs and more info.
Pretty interesting stuff.
Looks like good times ahead?

Peace,
Cyberian

 

[hopkism]

I suppose this could be good news for those of us who rely on some affiliate ads. Thanks for the share.

 

[alien51]

This is not surprising, given that a lot of newspapers have already closed, went bankcrupt, or switched to online versions. Naturally, advertisers will simply relocate the money towards more popular mediums with greater audience.

 

[DnEbook]

It seems hard to get adsense clicks these days

 

[alien51]

It seems hard to get adsense clicks these days

That's what will happen with a matured audience. They will start to learn how to navigate around the ads. It's like in the old days when you switch off your TV or go to another channel when the show pauses "for some message from our sponsors".

Which is quite ironic that those sites that are quite popular, Google allows them to blend the ads to look like they are content. So people get fooled into clicking the ads.

 

[DnEbook]

Maybe hope for my .......... OnlineAds.Tv