People regularly compare domain names to real estate, and I think it is generally a good comparison. When a domain name owner is negotiating the sale of a domain name to someone unfamiliar with this “virtual real estate,” it can be helpful to use physical real estate as a comparable asset class.
Read MoreThere are several important differences (like tax treatment and asset class among others) between domain names and real estate, but I want to share one major difference people probably don’t think about – the branding aspect...








