Print Advertising: Does It Work? Here's an article I found:
Offline Advertising Secrets: Using offline advertising to get
the most from your "name squeeze" page
Many people online are not using one of the best advertising
methods around. I'm talking about offline print advertising.
I've been using it since 1998, and I have a secret to share with
you. Over 60% of my online business comes from offline print
advertising. I know that 60% sounds very high, but it's because
I use offline print advertising as my main advertising method.
Before we go any further, I'd first like to tell you to not give
up on your online advertising methods. You just need to learn to
use online and offline advertising methods together. You should
never put all of your eggs in one basket. You always want to be
looking for more ways to advertise.
Here is how I used offline print advertising to drive people to
a struggling "name squeeze" page.
I know that many of you are frustrated with your online
advertising methods. Email advertising, PPC advertising, website
advertising, and the like can all be very over whelming. A few
years ago when I was new to Internet marketing, I tried
everything under the sun to get people to a "name squeeze" page
I had built to promote a product. I finally decided to go back
to what I knew worked. Offline print advertising!
I took all the copy that was on my "name squeeze" page. I opened
up Microsoft Publisher (All it is, is a word processor program.)
and pasted all of my copy from my "name squeeze" page into
Publisher. I took the ad copy and made it into a full page
(8x11) ad. It's very easy to do, so don't let this part scare
you.
Now, I had an ad that looked just like my online â??name squeezeâ??
page, but without the email sign up box. Instead of the email
sign up box, I directed the reader to my website address.
I looked for places I could now advertise my ad in. Since I had
been using offline print advertising, I knew exactly where to
go. You may be new to this kind of advertising, and thatâ??s okay
because I have one of the only websites that will thoroughly
teach you how to use many offline advertising techniques like
this one at little or no cost. It's loaded with resources on
where and how to advertising offline.
I placed my name squeeze website ad in several publications.
The total readership was about 200,000
Once my ad for my name squeeze website hit, my site was
flooded with visitors, and I had people signing up left and
right via my email form on my website. Itâ??s a little harder to
track when using offline advertising methods. When I ran the ad
to promote my name squeeze page, I made a special page just
for my offline advertising people. That way I could track my ROI.
When it was all said and done, I had spent $120 on advertising.
The counter on my special page for my offline advertising people
showed that I had gotten almost 16,000 unique visitors to the
site. Out of those 16,000 unique visitors, almost 2,000 of those
visitors signed up for my offer on my name squeeze page. Out
of those 2,000 people, 156 of them bought my $9.95 product. I
made a total of $1,552.20. I only spent $120 on advertising, and
the product only cost me $2.83 to fill and ship. My total profit
was $990.72! Now that's not a bad ROI at all!
As you can see, using offline advertising methods is very
powerful. There is an art to it, but once you get it all figured
out, you will be making incredible profits every time you start
a new advertising campaign!
I wish you much success in all of your offline advertising
adventures.
Liz Tomey
Liz Tomey has owned a direct mail advertising business since
1998. She runs two different networks of sites. One in the
direct mail advertising niche and one in the Internet marketing
niche. If you would like to learn how to use offline advertising
as part of your marketing efforts, stop by her super informative
site at http://www.OfflineAdvertisingSecrets.com
Offline Advertising Secrets: Using offline advertising to get
the most from your "name squeeze" page
Many people online are not using one of the best advertising
methods around. I'm talking about offline print advertising.
I've been using it since 1998, and I have a secret to share with
you. Over 60% of my online business comes from offline print
advertising. I know that 60% sounds very high, but it's because
I use offline print advertising as my main advertising method.
Before we go any further, I'd first like to tell you to not give
up on your online advertising methods. You just need to learn to
use online and offline advertising methods together. You should
never put all of your eggs in one basket. You always want to be
looking for more ways to advertise.
Here is how I used offline print advertising to drive people to
a struggling "name squeeze" page.
I know that many of you are frustrated with your online
advertising methods. Email advertising, PPC advertising, website
advertising, and the like can all be very over whelming. A few
years ago when I was new to Internet marketing, I tried
everything under the sun to get people to a "name squeeze" page
I had built to promote a product. I finally decided to go back
to what I knew worked. Offline print advertising!
I took all the copy that was on my "name squeeze" page. I opened
up Microsoft Publisher (All it is, is a word processor program.)
and pasted all of my copy from my "name squeeze" page into
Publisher. I took the ad copy and made it into a full page
(8x11) ad. It's very easy to do, so don't let this part scare
you.
Now, I had an ad that looked just like my online â??name squeezeâ??
page, but without the email sign up box. Instead of the email
sign up box, I directed the reader to my website address.
I looked for places I could now advertise my ad in. Since I had
been using offline print advertising, I knew exactly where to
go. You may be new to this kind of advertising, and thatâ??s okay
because I have one of the only websites that will thoroughly
teach you how to use many offline advertising techniques like
this one at little or no cost. It's loaded with resources on
where and how to advertising offline.
I placed my name squeeze website ad in several publications.
The total readership was about 200,000
Once my ad for my name squeeze website hit, my site was
flooded with visitors, and I had people signing up left and
right via my email form on my website. Itâ??s a little harder to
track when using offline advertising methods. When I ran the ad
to promote my name squeeze page, I made a special page just
for my offline advertising people. That way I could track my ROI.
When it was all said and done, I had spent $120 on advertising.
The counter on my special page for my offline advertising people
showed that I had gotten almost 16,000 unique visitors to the
site. Out of those 16,000 unique visitors, almost 2,000 of those
visitors signed up for my offer on my name squeeze page. Out
of those 2,000 people, 156 of them bought my $9.95 product. I
made a total of $1,552.20. I only spent $120 on advertising, and
the product only cost me $2.83 to fill and ship. My total profit
was $990.72! Now that's not a bad ROI at all!
As you can see, using offline advertising methods is very
powerful. There is an art to it, but once you get it all figured
out, you will be making incredible profits every time you start
a new advertising campaign!
I wish you much success in all of your offline advertising
adventures.
Liz Tomey
Liz Tomey has owned a direct mail advertising business since
1998. She runs two different networks of sites. One in the
direct mail advertising niche and one in the Internet marketing
niche. If you would like to learn how to use offline advertising
as part of your marketing efforts, stop by her super informative
site at http://www.OfflineAdvertisingSecrets.com
