- Impact
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what I want to see in this logo:
NOT what this brand going to do (filming, shooting, etc), but what can achieve (a result), or a happy feeling of our clients.
see,
CocaCola logo doesn't have element of drinks and beverage, at least you cannot see from the pure logo
the Starbucks logo didn't tell you it's about coffee (before it said but now removed)
Fedex only has subtle arrow but means a lot
so, in conclusion,
Logo for Banks doesn't have to show "$$$" in the logo
Logo for milk doesn't have to show cow
Logo for juice doesn't have to show fruits
anyways, the logo is to target the customer, the people. For people, most important thing is the "first impression" the logo can deliver, that's about the feeling, how passionate and comfortable a customer can react to the logo. More about the invisible emotions interacted.
So don't make it too straightforward in terms of elements (of course don't make it too complicated in terms of drawings), that type of logos will get people boring and boring and not standing out eventually.
and of course, too cliche and everyone can copy and use that approach
Misspelling I thinkClean, fresh, solid, unique and professional. Customized font, just for this contest. Feedback appreciated. Thanks!
Show attachment 102255
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Videoster.com