Niche Research Question

[bluenoser]

I am in the middle of doing some niche research, however I have a quick question. When looking up search volume, and the number of pages that a specific niche has in term of competition, should I put quotes around the terms

For example blue widgets may return 5000000 results, where "blue widgets" may be 250 000 It makes a huge difference when trying to calculate the competion.

 

[jill_domains]

Using both types of searches should be wise, since anyone else who types in those keywords will use them without the quotes, usually. And, any competing products within the first 1-3 pages of search results will be your competitors, once you establish your site.
However, using the search with quotes will help **you** to find what you are looking for more precisely.
Regardless of the number of searches, the following questions need to be answered:
1) Is there any site offering any similar product/service within the top 30?
2) If not, is there a reason for that?

Hope this helps!

Sujith