Welcome to NamePros. Impressive journey since 1999 Always great to see long-time investors join the discussion. looking forward to your insights on end-user strategy.
Thank you.
I’ve already posted a few threads, though I’m not sure how often I’ll be able to post going forward. So I’ll keep this concise.
From over 20 years of direct end-user experience, here are a few principles that consistently work for me:
1. In the corporate market, the brand is the domain.
If the company does not see the domain as its brand foundation, the deal becomes much harder.
2. 8 letters or fewer is ideal.
As a non-native English speaker operating in an Asian market, shorter names are easier to remember, pronounce, and brand locally.
3. With limited budgets, flexibility matters.
Minor variations are acceptable.
However, clean 4+4 two-word combinations can command higher prices.
4. Pronounceability is critical for short names.
True 4L .com domains are usually out of reach for small businesses.
5L and 6L names offer a much better cost-to-branding balance — but they must be pronounceable.
5. Packaging increases close rate.
I usually bundle logo concepts with the domain.
When positioned together in the $3,000–$5,000 range, this is where I see the highest conversion rate.
Because my company is a software firm serving over 40,000 small businesses in Taiwan, we often encounter clients who need websites. When branding, domain, and design are presented as one cohesive package, it significantly increases both perceived value and deal size.
Of course, I also hold higher-value domains. I have received inquiries above $10,000 on some names. However, those are more passive plays. You wait for the right buyer.
For consistent deal flow in the small to mid business segment, the packaged $3,000 to $5,000 range has been far more predictable in my experience.
Just sharing what has worked in my market.
I learned that quickly.
