i have a site getting an insane amount of clickthrough, but the pay sucks! i cant complain, its steady income, but with a 30-40% CTR im thinking of switching ads... any advice?
the site is of a popular gameshow in the US
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There's nothing much you can do with low paying ads except blocking them using Competitive Ad Filter. You can also play up with keywords and content so that a little different ads appear.
you're adds pay what people are biding plus what your page rank is! example if you choose a website about video games and the top bid for a add is 80 cents. and you have a page rank of say 1 then you might only get 8 cents! it all depends on the market.