Need help on three letter domain

[Menglodinho]

Hello Parking Experts,

Noob here.

I have a three letter dot com domain name that is currently parked. Per the parking company’s report for the past 16 months — the domain have about 19000 visits and 6500 clicks, a EPC of .20, and RPM of $68. I have made a total $1300 from it.

A quick check on Estibot indicated this —

Search Overview:
Avg Search Results (keyword): 10,000,000
Avg Search Results (sld): 10,000,000
Avg Ad Count (keyword): 1
Avg Ad Count (sld): 1

Average Monthly Search Stats - Broad Match
Monthly Searches: Close to 170,000
Cost Per Click: $1.8 USD
Ad Competition: low
Data Age: Recent

Average Monthly Search Stats - Exact Match
Monthly Searches: 50000
Cost Per Click: $2.00 USD
Ad Competition: low
Data Age: Recent

Is there any idea on how I can make more than what I am getting from the parking company? I figure if the parking company can afford to give me 1300, they are most likely making 3K to 4K from it? Or may be I overestimate their profits?

Thank in advance for any tips.

Regards,

Meng

 

[Jeff Weller]

1) Build it out and monetize it thru Adsense and banner ads - might pay better with that much raw traffic - no way to know in advance
2) Sell it. A 3L.com pulling that kind of traffic is clearly worth way more than its parking valuation. Use the proceeds to buy a small parking portfolio if your goal is monthly revenue.
3) Without knowing the domain it's a little tough to forecast but there could be a direct advertiser or affiliate program that might pay more if say your domain was something like.... CAR.com
4) Parking co share estimates are all over the place and mostly conjecture - any defectors care to chime in? - but I don't believe anybody is keeping 70-75% of the gross. I expect even with G's share it is less than that.
5) Depending on where you have it parked you may be able to learn a lot from the referrer info. Should be a wealth of referrer/geo knowledge with that much traffic. That could help you optimize the domain and maybe give you a direction in which to head if you decide to build it out.
6) Lease it out - again without knowing the domain am flying blind but that kind of CTR should be really exciting for a keyword matching end user and easily be worth many times your current monthly parking $.

Good luck and welcome to NamePros.

 

[Menglodinho]

Thanks for the info. Will look into your suggestions.

 

[briguy]

1) Build it out and monetize it thru Adsense and banner ads - might pay better with that much raw traffic - no way to know in advance
2) Sell it. A 3L.com pulling that kind of traffic is clearly worth way more than its parking valuation. Use the proceeds to buy a small parking portfolio if your goal is monthly revenue.
3) Without knowing the domain it's a little tough to forecast but there could be a direct advertiser or affiliate program that might pay more if say your domain was something like.... CAR.com
4) Parking co share estimates are all over the place and mostly conjecture - any defectors care to chime in? - but I don't believe anybody is keeping 70-75% of the gross. I expect even with G's share it is less than that.
5) Depending on where you have it parked you may be able to learn a lot from the referrer info. Should be a wealth of referrer/geo knowledge with that much traffic. That could help you optimize the domain and maybe give you a direction in which to head if you decide to build it out.
6) Lease it out - again without knowing the domain am flying blind but that kind of CTR should be really exciting for a keyword matching end user and easily be worth many times your current monthly parking $.

Good luck and welcome to NamePros.

Great points! If I may add another option, find a better paying keyword (assuming it from keyword searches). May get less traffic but might get better payout..

Your domain (your income) your decision

 

[decades80]

If I were you, I would try at least 3 parking companies before taking a decision, because every domain acts different on different platform. I wouldnt go for affiliate links, but its just me.