Brands and companies often see new domain registrations as a brand protection mechanism, securing their brand name in a TLD to prevent others from doing so, and particularly those who may have nefarious intentions. As a result of this, many of these newly bought domains become just an empty shop — lying dormant, lacking any useful content and certainly not adding any value for the domain name Registrant.
New TLDs hold a great deal of potential. Apart from being an important defense mechanism for companies, they can really benefit your business if you seize the marketing opportunities that accompany your new domain name.
Read MoreTLDs can be a great way of refining the messaging around your company's different product lines. The specificity of these new TLDs allows companies to talk directly to customers and highlight specific products...
