You have a natural type in, generic name, for a multi billion per year, world wide industry - and people are offering a measly $x,xxx? I'd tell 'em to go pound sand.
I'd also spend $x,xxx to build the site, SEO, DVD sales affiliates, movie reviews and so on. 3 years from now I'd entertain the idea of selling for the price of my trust fund(s). Not before then, and not for less money.