cplmjk said:
.pro isnt a heavy hitter like the big 3... good high PPC keywords but the .pro is the killer, IMO.
There are 15,000 US trademarks with "Pro" in. Restrictions are the killer, only being sold by 3-4 registrars out of 1000's is the killer, high reg fees are the killer, giving .com a 19 year registration advantage during the inception of the Internet is a killer, the .pro bit is the saving grace, it sounds brilliant.
Who decided to call this site NamePros and not Namecom, Namenet, or Nameorg? A domainer!!! Name.pro would be a much better site name. There are 1.8m Google indexed pages ending pro.com. Why did the developer put the word pro after the keyword? For branding purposes.
One day certain keywords in .pro will be more valuable than .com. com is sterile and unflattering for keywords. .pro can take any keyword and make it sound great. Let me give you some examples of domains that sound better and make more sense with .pro than .com
Golf.pro
Poker.pro
Football.pro
Mobile.pro
Office.pro
Training.pro
Total.pro
Tutor.pro
Democracy.pro
Guitar.pro
Scuba.pro
Chef.pro
Salary.pro
Expo.pro
Jobs.pro
.pro rips .com to pieces on "knack to it" keywords, sports, hobbies, professions, and work related keywords.
Getting back to domains, Rates.pro sold for $1,800, I bought it. I also paid $10,000 for Rates.info. It's a great keyword because if you sell somebody a mortgage you might be getting their business for 25 years.
There is nothing more annoying than somebody asking for an appraisal for any one of the 300+ alternative extensions out there and somebody replying "the .XXX kills it". No &hit Sherlock?! The post is asking for a valuation as .XXX. Obviously, .com is more valuable, that also makes it out of reach for 99.9% of domain registrants if you want blockbuster single generic keywords.
I paid $800 for Diamond.pro, somebody else paid $7.5m for Diamond.com. I think .pro makes the keyword Diamond sound even more exclusive and at 1/10,000 of the price of the .com, that's quite a saving. From my angle, giving up the type-in traffic is worth saving $7,499,200. 5/6 of Internet traffic isn't type-in, so I'm saving alot of money and getting to compete for the other 5/6 of the market that is up for grabs through other channels. In my mind somebody who uses direct type-in to navigate to a site is probably going to spend less on average than somebody who has heard of the company's reputation or who has done a more targeted search engine lookup like "Antwerp Diamond Merchant".
The truth is BlueNile.com is the biggest online jeweller, not Diamond.com. There is no reason Diamond.pro couldn't be bigger than both of them. The .pro in the name isn't going to hold it back. Here's how these text strings compare for Google uniques;
Diamondpro - 613,000
Diamondnet - 102,000
Diamondorg - 8,800
Diamondcom - 3,100
Internet users have been brainwashed into believing .com is untouchable. It's not untouchable. In terms of semantics, association in other commercial use, credibility, and brandability it can be blown away by .pro.
The person who came up with ".com" as a domain extension wasn't a domainer or a branding expert. It would be a bit of a coincidence then if no other combination of 2 and 3 letters could beat it for brandability and natural keyword association.
People who think .pro kills a keyword are sheep who don't understand branding. Even if I had $7.5m, I wouldn't spend 10,000 times more than a .pro equivalent that has 200 times better sementic association. It makes sense to save the $7.499m and spend it on the business itself.