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MMX will move 725K premium domains to standard price

Labeled as domains in Domain Industry News, started by Lox, Apr 13, 2021

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  1. Lox

    Lox _____ VIP Gold Account

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    On April 23rd MMX's great release will move over 725,000 premium names to standard price with an estibot value of $80M.

    You can view the names by creating an account.

    read more (MMX)

    mmxcover.jpg

    A lot has happened since we launched our first TLDs back in 2014. No one could have foreseen the impact that a Global pandemic would have on how businesses and individuals interact online. Even the most traditional bricks and mortar businesses and services are moving into the online world to better connect with their customers and markets. That shift always starts with a domain name and finding the right one is becoming even more critical and difficult.

    At MMX, we are proud of the part we play in getting people online, and every time we see a new site launched on one of our TLDs, it brings a certain amount of joy to us. We love seeing our TLDs in action, whether it’s a Formula 1 car crossing the finishing line in first place with a dotFASHION domain plastered all over it or a yoga studio just outside of Munich launching classes online through their unique dotYOGA domain. Each new use reinforces that descriptive domains play an essential role in letting users know what content they’ll find when they navigate to URL’s.

    In any TLD space, there will be names that carry a higher value than others. Back in 2014, MMX created premium domain tiers to reflect that value. Over the past year, we’ve been inundated with requests to purchase premium domains as well as names the registry had reserved for exceptional use cases. Our premium pricing meant these domains were too expensive for some businesses to use in some cases. That got us thinking, and we decided to review all our premium inventory which hasn’t changed since 2014.

    Over the last few months, we’ve painstakingly assessed over 820,000 domains across 26 of our TLDs. The result of this work means some significant changes in the way we assign pricing to our inventory, and we are excited to announce The Great Release.

    The Great Release moves 725,000 premium names to our standard pricing, if you are a yoga studio in Delaware that always wanted delaware.yoga the excellent news is that we’ve reduced the wholesale price on that name by over 90%. You’ll be able to buy it at your favourite registrar at standard pricing from the 23rd April. If you can’t wait, it’s available now at its’ current price.

    To help you find the perfect MMX domain, we have launched the Great Release database online that you can use to search by string, TLD, pricing and courtesy of our friends at Estibot, an estimated value of the name. This resource is available at mmx. co/the-great-release; in there, you’ll find domains like weather.miami with an Estibot value of $25,000 that is available to buy right now or in April at the standard registration fee. You’ll also be able to download the entire list, which should be beneficial for portfolio registrants looking to add to their holdings.

    All of our reserved and previously unavailable inventory has been included in the Great Release, meaning every domain is available to register. Some domains still carry a premium price, but we’ve simplified our pricing and added inventory to aftermarket platforms with affordable buy it now prices.

    MMX PDF Attached

    read more (MMX)

    (GoDaddy Registry Agrees to Acquire MMX)
     

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    Last edited: Apr 13, 2021
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  2. MadAboutDomains

    MadAboutDomains Top Contributor VIP ★★★★★★★★★★

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    This is what I heard when I read this...

    They released TLDs with the few names that might have been worth speculating on by domainers held back at ridiculous prices, but that approach hasn't worked for us.

    Hardly anyone's uses the ones that remain, so the ones that do get used surprises them.

    They've had so few requests to buy their premium domains that they're reducing their prices to rock bottom to reflect their true value.

    At a time where there has never been more choice for domains, it's so hard to find a domain name that the only logical thing to do is to let all of theirs go at once so that people can speculate on them themselves instead of them hoarding them and holding each owner to a ransom each year to renew.

    We still haven't worked out the value of domains, so we've picked out this awful and worthless name and we're still trying to encourage you to believe that it's worth $25k, when it's not.

    Those bits about them loving people to use their domains, people wanting to buy them so much and domains being hard to find is negated by this statement.
     
    Last edited: Apr 13, 2021
  3. Alessandro Couteau

    Alessandro Couteau Top Contributor VIP

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    Interesting move ^ you guys should consider advertising on TV so the average consumer becomes exposed to GTLDs and tells their friends and family about it the next time they are looking for a name for a new business or just want to invest

    Massive opportunity ^
     
  4. MadAboutDomains

    MadAboutDomains Top Contributor VIP ★★★★★★★★★★

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    To those that disagreed with my previous post, the list contains domains from the following extensions:
    • abogado
    • adult
    • bayern
    • beer
    • boston
    • casa
    • cooking
    • fashion
    • fishing
    • fit
    • garden
    • horse
    • law
    • luxe
    • miami
    • nrw
    • porn
    • rodeo
    • sex
    • surf
    • vip
    • vodka
    • wedding
    • work
    • xxx
    • yoga
    I wish everyone the best in picking out of the list and I don't begrudge anyone for doing it, or hold any animus towards Godaddy because they wanted to squeeze out the most from their assets, but most of these extensions are what one would consider to be less than stellar extensions.

    They're also extensions that will not get to enjoy the kind of organic growth that some have in order to reach their full potential, which is always a problem for me, this is creating an asset class rather than an extension that serves real purpose that's also an asset.
     
    Last edited: Apr 13, 2021
  5. bmugford

    bmugford www.DataCube.com PRO VIP ICA Member ★★★★★★★★★★

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    Yep, there is certainly a limited amount of "premium" terms in most of those extensions.

    Brad
     
  6. Lox

    Lox _____ VIP Gold Account

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    One thing is that the brigade of new gTLD extensions that have come to market over the last 9 years has not delivered enthusiasm for domain name registrations (not investing in promo via mainstream media). The another thing is that the gTLDs [registries lead by (ex)domainers] that are experiencing "real" growth are those which attract domainers, or they manage to fool domainers (as we seen, here on NPs etc , yet another story).

    As a result of fu**up, most new gTLD registry brains started to implement an exit (planed upfront) strategy; to sell their gTLD registry rather than to avoid losses ... but not bad, f.e. MMX goes for $120M.

    Regards
     
    Last edited: Apr 13, 2021
  7. Lox

    Lox _____ VIP Gold Account

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    Regardless of your view, this ain't gonna happen. They're using a human shield marketing strategy that cost less than $10K per month vs mainstream media $x-xxM p/m.
     
  8. Alessandro Couteau

    Alessandro Couteau Top Contributor VIP

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    It’s the lack there of at looking at the bigger picture ! Wanna know how to get the same love as .com - get the people’s support and if you’re successful enough, then we can achieve support from the investors and endusers

    Most of the companies and people who own new extension ownership rights already have money, $175K just to pay the application fee to ICANN let alone the multi million dollar and billion dollar companies making acquisitions to own these extensions ... These guys most certainly do have the money to advertise on TV, they just have become lazy >>> if they changed their mentality, then we could see an even more bright future for domains, both (.com) and (GTLDs) ...
     
  9. bmugford

    bmugford www.DataCube.com PRO VIP ICA Member ★★★★★★★★★★

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    I agree. They would never get their money back when it comes to proper advertising, which is very expensive. The total addressable market size is too small.

    Brad
     
    Last edited: Apr 13, 2021
  10. Lox

    Lox _____ VIP Gold Account

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    1. There's no problem if "some person" go wow and decide to use ngtld ext. The x problems arrive when one-minded "commercial company" or "back-end low cost branding agency" goes "Yeee, that's awesome" ... not doing any background check, cognitive research, to not go on ... in short an extensive market / consumer thinking research.

    2. No, they don't have money for the mainstream media blocks (*3.)

    3. They're ex domainers (domain investors) - salespersons or ex dns -backend vs frontend devs. If they don't hire / employ reputable marketers / brand-care agencies, ... there's no progress. Now, 2021+, in order to market any of those heavily fu**up nGTLDs, brand-care agency need a carefully planed strategy - called; cultural movement. And that cost a lot of money.

    Regards
     
    Last edited: Apr 13, 2021
  11. Samer

    Samer Top Contributor VIP

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    Brad, i am 100% .com staunch as any other.

    But admit owning “.link” or “.click” from what feels like final Uni liquidation, would be cool.

    I know your first order would be to nix .horse ; )

    & “blackfriday” which think some find offensive, even though it’s a misnomer (a la “awomen”) did i forget to mention domestic seasonal thing

    Auction.link (Auction on Apeil 23, 2021)
    Wish they reveal final price: 23 ngtlds, whoa!
     
    Last edited: Apr 14, 2021
  12. Alessandro Couteau

    Alessandro Couteau Top Contributor VIP

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    Sometimes it is worth losing money to solidify a market position, that said I do not think they would see the market position without at least five years of appropriate marketing ... I will say say as well the market is taking its own course on the basis of time not money, but as time goes on, I believe we will see more money going into the investment of domains wether it be .com or GTLDs
     
  13. Alessandro Couteau

    Alessandro Couteau Top Contributor VIP

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    I believe your first point is what the majority of people think, how would someone else feel about this idea, etc.

    If we reverse time though, were not the same ideas said, what is the internet, what are domains, what is a server, you can advertise online now ... as human beings we learn, we adapt, we build, and we invest in what makes sense or shows promising value

    And I believe the same idea will be said in 25 years when talks of web 4.0 come to fruition after the internet has been filled with so much information and content, the algorithm will most certainly change, computers and AI will not favor one extension over the other ... AI will be programmed to find the most efficient and “correct” answer ... who knows if Google will still be in the picture, but if search engines are constantly growing, this is an inevitability; unless the internet crashes between now and 25 years from now

    And honestly Lox I believe domainers could come together and could prove the domain market as valuable to the average consumer just as crypto was proven valuable and just as NFT was proven valuable ... two things we have in common with these investments, time and money

    more time = this scenario happens

    more money = this scenario happens faster

    Either way we will see value, now the real question is what is the time frame in which the average consumer starts to recognize domains as investments ? Much less a wide adoption by endusers to declaring domains valuable investments ^ that would be the apex ^

    You can argue .com has already achieved this but given my representation of some of the most valuable domains including my representation of Ai.com to Nvidia and Blue.com to the Blue Man Group ... I can tell you the margin for companies that understand the value of domains as valuable investments is less then 50%

    From my view / there is a lot of garbage names, a great deal more then premium, however if one has an excellent single keyword in .com or a matching GTLD combination > I would consider it a valuable investment, especially as the internet continues to grow ^

    How the algorithm will adapt, I do not know
     
    Last edited: Apr 14, 2021
  14. bmugford

    bmugford www.DataCube.com PRO VIP ICA Member ★★★★★★★★★★

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    If new gTLD were released in 1998 you might have had a different outcome, and released in a way where the registry was not trying to be the domainer, reserve any decent terms, and demanding massive premium prices and/or renewal fees.

    The entire premise was to open up more desirable combos, but that was not the outcome in practice.

    Every .com that exists today was able to be registered for a standard registration fee at some point, and has standardized renewal fees.

    New gTLD were already fighting uphill, but the registries can really only blame their own greed for the slow uptake.

    Brad
     
    Last edited: Apr 14, 2021

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