Mini site monetization, advice needed.

[Trent1000]

Hi Members!

I just bought a dropped domain (I'm not sure how ethical to mention the name here, so I stay away to say for now) with relatively high CPC, and with relatively good keywords .
I say ''relatively'' becouse I don't have the reference yet, what is good, and what's not, but it seems ok to me.
One keyword has the avg. monthly searches 1 million, the other 18000, and the CPC above 30.
I was reading as much as I could about the subject, but I still couldn't find out how can I take the advantage of the CPC. Let's say I would build a mini site on it, which is easily possible, and not just that, but I would keep updated with new content since the domain name is related to my hobby. So the big question is, will I be able to see the amount of money per click what I just mentioned above or that is just a number what domainers shouldn't take seriously, and parking and waiting for the right customer is better?

 

[Theydon]

Hi, have you researched the Google Keyword Planner and how businesses use it for campaigns and do you understand search, cpc, competition etc?

 

[biggie]

Hi Members!


I say ''relatively'' becouse I don't have the reference yet, what is good, and what's not,

Hi

until you know differences, then you could be wasting money.


and....

to monetize a minisite, you would have to add "adsense"

 

[enlytend]

So the big question is, will I be able to see the amount of money per click what I just mentioned above or that is just a number what domainers shouldn't take seriously, and parking and waiting for the right customer is better?

Those numbers give you some indication of demand, but actually getting that kind of money is very unlikely, especially if you're new to the game:

Those CPC numbers do not translate to Adsense clicks because:.

- Those CPC numbers are for bids on Google Search Network,. All the sites which run Adsense are Google's Display Network. Two different things.
- On the display network, advertisers don't bid on a keyword. They bid on a "theme" of several keywords or pay for specific site placements.
- Display network ads convert differently and user behavior is different so bid amounts are generally lower. Many advertisers opt out of display completely.
- Most advertisers with a high spend will bid to have their ads only on specific sites with a lot of traffic, so the rest of the display network gets the lower budget advertisers.
- Anyone spending that kind of money is tracking conversions (how well clicks convert to sales.) If your site doesn't convert for advertisers your account will eventually be "smart priced" - click prices discounted.

Also, if its a commercial, high-demand niche, expect to have very strong competition. For example, big authority sites - especially if it's finance or health related.

 

[Trent1000]

Hi, have you researched the Google Keyword Planner and how businesses use it for campaigns and do you understand search, cpc, competition etc?

I'am practicing, and try to understand how it works. Although I have to admit, I misunderstood a bunch of things here.

@enlytend
Thanks for the really educative answer.