The first time I saw his pricing, I thought he was dreaming. At the time I said to myself that most type in traffic from many prospects he got took 2 seconds to go elsewhere. Someone goes to see a name on GD for $15, versus $10,888. As the article states it gives the potential buyer motivation to contact and create a dialog, leading to a sale. Having this issue with my previous businesses I struggled with this publishing prices or not publishing, routinely changing back and forth. It keeps the competition at bay also, being unpredictable. I did the same, first nonpricing, then back to pricing and the eventually settled on a "prices starting at..." lead generation ad. I found when I never published prices I always got many more phone calls. The trade off is the number of wasted telecons and tirekickers increases, and additional hours or staff required.
