news Microsoft uses .Studio for brand new computer Surface Studio

[News]

As SurfaceStudio.com belongs to a company creating backdrops for photographers, Microsoft went with Surface.Studio, a gTLD managed by Rightside.

The domain was registered a year ago, and it currently points to Bing, the search engine owned by Microsoft, with a search keyword of “Surface.” Naturally, the results are about the Microsoft range of products...

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[TopShelf Domains]

I was happy at first but they aren't even using it. Exact same usage as their phone.insure domain.