Yeah China is a sure bet for meta domains because all of Zuckerberg's properties are banned there, including Meta and it's well known that China's government does not protect US intellectual property there, allowing even Chinese companies to use US patents and even knock off US logos if they want. Plus the Chinese are behind the Great Firewall, so they have no idea what Meta is and most probably don't even know who Zuck is lol.... So yeah Cmgood point about China!
I think there will be a few home runs in the west but I do expect Meta sales to dry up in the XR industry eventually (in the West) as Meta begins its campaign to establish its position in the industry. It's already had an effect, simply with an announcement, so imagine how strong of a presence Meta will be in XR when it starts marketing to the general public. No smart western company will want to pour their budget into marketing a brand that could associated or confused with Meta.com because it would essentially be promoting Meta.com and not their business. This is the power of one word dot coms and the power of having a prime, dominant keyword on dot com. If the industry were already mainstream and Meta came into the industry late, like Crypto.com came late to the crypto industry, their claiming the nane Meta would not affect Branding science. But Meta is establishing its self in a dominant position early in an industry that's still nascent, because they know it that kind of power move has a huge level of influence when done early.
There will still be Meta sales, especially non-xr as there always have been and maybe western XR names that are investor to investor, but my theory is that western home runs sales will be drying up soon. Hope I'm wrong but honestly, as a professional brand consultant with over 20 years exp I'd advise companies to move on to other creative ways to give their brand a Metaverse theme.
In the West, Meta will *eventually* be to XR how Nike is to sneakers. It's just common sense.