I found the parallels very interesting and refreshing between the two candidates choices in targeting the mobile phone segment on the mobile web. Both have differing opinions as to what is better for America, and yet they expressed it in another subtle difference that maybe not many noticed.
John Mccain strictly chose to stand with a .com (JohnMccain.com), showing a traditional view in reaching his target market. By choosing auto-detection his website formats and displays on mobile phones, yet it lacks a certain appeal since it does not provide anything that truly targets the mobile sector; nothing original for mobile phones, just the same .com website formatted for the mobile phone.
vs.
Barack Obama, who has chosen to go with (Obamamobile.mobi), the entirely new and more modern TLD on the block (.mobi) which has already started to become an overnight sensation with tweens,teens, and some young adults. Built entirely as a new website apart from his (.com - pc site) specifically designed to target the mobile phone segment with entirely different content. Not only is the site quite elegantly designed but it also features items that you would expect to find on a mobile site (i.e. basic profile, news, videos, Ringtones, wallpapers, text alerts, and so forth).
If anything each respective candidate is making the same arguments that both dotMobi dissenters and supporters have made for the .com vs .mobi arguments. These candidates have different political views as to what will be best for America, and in another level, their mobile sites are equally showing this difference. Its time for America to make a choice, will it be JohnMccain.com or Obamamobile.mobi? One thing is for sure, it won't take long to find out!
John Mccain strictly chose to stand with a .com (JohnMccain.com), showing a traditional view in reaching his target market. By choosing auto-detection his website formats and displays on mobile phones, yet it lacks a certain appeal since it does not provide anything that truly targets the mobile sector; nothing original for mobile phones, just the same .com website formatted for the mobile phone.
vs.
Barack Obama, who has chosen to go with (Obamamobile.mobi), the entirely new and more modern TLD on the block (.mobi) which has already started to become an overnight sensation with tweens,teens, and some young adults. Built entirely as a new website apart from his (.com - pc site) specifically designed to target the mobile phone segment with entirely different content. Not only is the site quite elegantly designed but it also features items that you would expect to find on a mobile site (i.e. basic profile, news, videos, Ringtones, wallpapers, text alerts, and so forth).
If anything each respective candidate is making the same arguments that both dotMobi dissenters and supporters have made for the .com vs .mobi arguments. These candidates have different political views as to what will be best for America, and in another level, their mobile sites are equally showing this difference. Its time for America to make a choice, will it be JohnMccain.com or Obamamobile.mobi? One thing is for sure, it won't take long to find out!





