domain MakingOver.com - Home, Garden, Beauty Makeovers

[Jackie]

MakingOver.com

In case you're not familiar with the term "makeover", it means "A major change in the use of something, or in the appearance of something or someone; a radical transformation."

This term is used in the interior design, home renovation, gardening, beauty, fitness, clothing, make-up, cosmetics industries popularized by many TV shows playing on the "makeover" term like "Extreme Makeover", "Weekend Makeover", "Restaurant Makeover", and dozens more. You can see all the "makeover" related TV shows at TV.com - http://www.tv.com/search.php?type=11&stype=all&tag=search;&qs=makeover

I recently acquired MakingOver.com as a drop catch. It seems to have been registered for some years previously. In my view, this name is almost as good as Makeover.com as a .COM category killer.

There are many different, possible end users that could fork over a lot of money for this prime domain name ... :bingo:

Interior design/home renovation services (making over a home)
Gardening or landscaping services (making over gardens and yards)
DIY - do-it-yourself - home remodeling site, could sell books related to the topic (making over bedrooms, living rooms, kitchens, bathrooms, etc.)
Beauty salons or spas (beauty makeovers)
Hairdressing/styling salons (hair makeovers)
Make-up and Cosmetics producers/retailers (face makeover)
Clothing companies (appearance makeover)
Fitness programs and trainers, fitness self-study guides (making over the body)
Any kind of new "makeover" TV-show

The keyword
"Making Over" (in quotes) has 918,000 Google search results
It also has decent search volume according to the Google Adwords Keyword Tool having 6,600 average searches/month containing the phrase!

The conclusion is that "makeover" is frequently used in its verb form "making over" in a variety of different contexts including "making over a room", "making over a garden", "making over your body", "making over your home" etc.

As for comparable sales, NameBio says that "webmakeover.com" was sold for $2,001 at TDNAM. It seems to be being used for a web design site now. This just leads me to the point that the term "making over" can also be used in a more abstract way meaning "to completely overhaul something", a website, or reforming an industry!

Don't know about traffic at this point, but I used the new Dynadot tool and it indicates possible traffic... if the name has traffic, that will be a HUGE bonus.

Your comments and/or appraisal please?
Thanks in advance.

 

[Jawed]

After such an excellent explanation, I don’t think you need any more appraisals. Still I would slightly disagree with you, the 'ing' form doesn’t suit here and probably this was one of the reasons that the name dropped, worth low $xxx undeveloped imo.

 

[neilebb]

$1.52 cpc
91 Exact Searches in March on Google
14,800 Broad searches Google
No real competition for that exact set.

Really depends on Who you market it to.
The Value of this one really depends on the future vision for it by the potential buyer.

Have you contacted any companies about possibly purchasing it?

I would say that the value is severely diminished due to the wording - in relation to MAKEOVER.com

 

[Jackie]

Thanks for taking the time to respond, Jawed and neilebb.
I understand that MakingOver.com isn't MakeOver.com exactly. In fact, MakeOver.com is owned by a large corporation, Time Inc. - http://www.timeinc.com/ and they would be unlikely to give it up to anyone wanting to develop it, maybe not even for millions or at any price.

MakingOver.com has serious potencial to be sold to a company in any of the sectors I mentioned above, for at least a half-decent amount of money :imho: Unfortunately, I have not contacted any end users yet.

I'm willing to consider offers on the name, including from resellers. PM me if anybody is interested (I might move this to a sales thread soon).

 

[Jackie]

bump :tu:

 

[BrianOconor]

In the first instant, I really thought whether its true? But by the reviews, its becoming more interesting.
Asking the topic creator... Have you contacted any companies about possibly purchasing it?

 

[bgmv]

I personally dont think this has much value beyond $XX. It just doesnt make sense, I see the possibility but it really doesnt sound right. I would definitley try selling to an enduser but dont be surprised if you dont sell.