Lump Sum or Steady PPC's?

[EricH]

Would you prefer a domain that could bring in a quick $XXX,XXX or a steady monthly ppc of $x,XXX?

 

[drmaximus]

Really depends on whether you need the lump sum now or not. Also, on certain you are that the flow will continue and not trickle to a halt.

 

[IAmAllanShore]

I assume the "little x" at the beginning of the x,XXX means that you see that as lower in the thousands. So assume $5,000 a month. (Assuming high end of low thousands)
To get to $100,000 would take 20 months at a minimum (Assuming low end of 6 figures).
During that time, many a thing could change (Like the source of the revenue, adsense changing all around, etc.).
My personal take: The $XXX,XXX

If this was a realestate hypo, I would view it differently. 20 months is a small time frame.

The risk in internet revenue is much higher, IMHO, and I would therefore cash out should the opportunity present itself.

-Allan

 

[Brian]

i'd take the lump sum

 

[Midano]

Lump sum re-invested into other projects with a potential to bring similar lump sums.

 

[stscac]

Lump sum re-invested into other projects with a potential to bring similar lump sums.

well put

 

[dgridley]

Lump sum seems the most tempting to me...

 

[Prosperous]

Lump sum seems the most tempting to me...

Absolumply!

 

[seank1]

Depends on the future cash flow projections from the current site. Will the revenues remain stable? Increase? Decrease?

It also depends on wether you can find a more profitable project right now. If you don't sell it then your cash flow will be growing at x% per month for some period of time. If you sell it can you generate a higher growth rate (x) per month for the same period?

Any finance a tune people here? Discounted cash flows and present value ring a bell to anyone?