- Impact
- 1
I'm in Hungary right now and decided to have a look (and not only) at Hungarian wines last weekend. In many local pubs, there were posters on the walls with the longest DN I've ever seen being used, it's exactly 30 characters long (without the .ext), here you go:
www.outoxazalkoholsemlegesitoital.hu
outox appears to be a drink, which helps your body to burn alcohol faster, helping to avoid hangover. The phrase itself would in Hungarian be: "outox - az alkoholsemlegesítő ital" meaning roughly "outox - the drink which helps to neutralize alcohol". And these guys seem to market their product with such a name in all seriousness! BTW, the IDN version of this one is too long to be registered!
I must say I had a really good laugh. I remembered the name and even checked their site!!! Maybe that's the trick?
This made me to think that maybe such horribly long names really work in a way. And maybe these guys aren't so dumb after all. Outox.hu is registered and the registrant seems not to be the same. So, if they would have something like outoxital.hu, they would definitely lose much traffic to outox.hu, but with the name they have now (and it's very visible on those posters), I think they catch attention and peple will remember the name. Or am I totally wrong?
www.outoxazalkoholsemlegesitoital.hu
outox appears to be a drink, which helps your body to burn alcohol faster, helping to avoid hangover. The phrase itself would in Hungarian be: "outox - az alkoholsemlegesítő ital" meaning roughly "outox - the drink which helps to neutralize alcohol". And these guys seem to market their product with such a name in all seriousness! BTW, the IDN version of this one is too long to be registered!
I must say I had a really good laugh. I remembered the name and even checked their site!!! Maybe that's the trick?
This made me to think that maybe such horribly long names really work in a way. And maybe these guys aren't so dumb after all. Outox.hu is registered and the registrant seems not to be the same. So, if they would have something like outoxital.hu, they would definitely lose much traffic to outox.hu, but with the name they have now (and it's very visible on those posters), I think they catch attention and peple will remember the name. Or am I totally wrong?