Growth Hacking India hosted an ‘Ask Me Anything’ on Facebook with Aashish Chopra from Ixigo, the hottest content marketer from the hottest startup. Hop aboard as he takes you on a journey from novice to master in viral marketing. Some of the questions and insights shared on his AMA have been encapsulated below.
Before we get into it, you should know that Aashish won Content Marketer of the Year for creating videos that reached over 120 million views.
Here's a snippet from the interview:
How do you know what content to curate and if it will work? What KPIs do you use to measure this content?
I’ve created a five-point checklist to come up with topics
The magical metric I use is to track its shares and then reach. Success is decided by these two factors. Also, the game just got tougher; now if a video hits a million it’s a hit, last year it was only 100,000 for us.
The complete interview is available on YourStory
Before we get into it, you should know that Aashish won Content Marketer of the Year for creating videos that reached over 120 million views.
Here's a snippet from the interview:
How do you know what content to curate and if it will work? What KPIs do you use to measure this content?
I’ve created a five-point checklist to come up with topics
- Inspirational
- Useful
- Topical
- Celebrate the viewer’s life
- Change the world
The magical metric I use is to track its shares and then reach. Success is decided by these two factors. Also, the game just got tougher; now if a video hits a million it’s a hit, last year it was only 100,000 for us.
The complete interview is available on YourStory
