I don't think that was his point. Like you stated right after. For a broker to reach out to his contacts is not spam. Randomly contacting strangers is. That's not what a broker does. The label does matter though. Broker vs spammer. The distinction is definitely there. It's not 'just' words. I could be selling drugs on a street corner or I could be selling it from my licensed shop. Drug dealer Vs entrepreneur. We're both selling drugs but there's a huge difference.