.less can be more right NOW!
If I owned less.com, I would do a Direct Public Stock Offering on it now by valuating the company at 4MM and selling off 2MM in stock.
You have capitaized at 50% and extracted a great up front value on your domain.
4 years from now when it is worth 4MM, it is sold. 75% of the sale price is distributed to the stockholders.
You net 1MM + the 2MM you had up front on the initial offering.
I know everyone talks about development, traffic, gathering statistics etc. but all that can be done AFTER you have extracted value for your domain without waiting three years.
Doc