I think we have an excellent opportunity to "think globally, act locally" by providing our services to local businesses and organizations that quality, easy to remember domains are available with the .us extension.
Golden example is a few weeks ago I saw a real estate person with vinyl letters on his work vehicle, 4 word, 20+ character.com that the only word I clearly remember is "condo".
"Condoguy.us" would have fit him perfectly.
I know in my local area there are tons of businesses that can benefit from .us.
To raise public awareness, is the .us extension being advertised on tv?