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Links are still the lifeblood of the internet - unless you're trying to rank for something like "Sousaphone Lessons for Turnips", "great content" alone won't cut it.
On Moz, Cyrus Shepherd takes a look at the correlation between backlinks and ranking - and finds it's still undeniably a strong factor.
https://moz.com/blog/backlinks-google-study
This doesn't mean get 1000 links from just 2-3 sites, or link all your sites together (unless you've gone to great lengths to obscure the relationship between them), or get spammy links in every free directory you can find - there's still a little finesse involved. Since Penguin and manual "unnatural links" penalties, more than ever.
On Moz, Cyrus Shepherd takes a look at the correlation between backlinks and ranking - and finds it's still undeniably a strong factor.
https://moz.com/blog/backlinks-google-study
This doesn't mean get 1000 links from just 2-3 sites, or link all your sites together (unless you've gone to great lengths to obscure the relationship between them), or get spammy links in every free directory you can find - there's still a little finesse involved. Since Penguin and manual "unnatural links" penalties, more than ever.