Just a thought:

[ofclean]

The whole idea of PPC is odd to me. It should be up to the advertisers to create ads that users want to click on... it shouldn't be the publisher's responsibility. Of course, ad placement is very important, which is why the following model makes the most sense for advertisers and publishers: Advertisers choose from a list of sites to advertise on, with each site setting a price per week/day/etc.

Individual impressions and clicks wouldn't matter, practically taking out all fraud. Advertisers could rest easy. Because each publisher would want to be able to charge the highest price, they would want to bring in more traffic to their site and make their site as attractive as possible..

There is a problem with "new" sites joining the network (no one would want to risk money on new sites with very little traffic), but these would simply have to charge a much smaller amount per day. For example, an established site with traffic might charge $25 per day, but a new site might only charge $0.80 per day.

What do you think about this?

 

[Spade]

The problem with this is your not guaranteed traffic, your simply guaranteed face time in your model. Business people like stats. They want to see what they are getting and they want to see what converts. I dont think they care where there links are, as long they are getting traffic and it is converting. Forcing the advertiser to create their own adds, shop the internet for the right sites would present some new challenges as well. (not to say this doesnt occur, but PPC is just simple, clean, and statistically makes more sense!)

Justin

 

[vinodkv]

i always said, dont go with PPC, if your visitors clicks on a banner, you received .08 to .10 per click, so the advertisers get atleast one sale in 30 clicks, 30 clicks cost them only $3 are they make a profit around $15 per sale, they made $12 profit from you only. So if you can find a good affiliate program that suitable for your site, then you can make $15, i didnt understand why people are going for PPC models.

Yes you said correct, if you are a new site, then they never like to accept, why because, they know that, they are not going to make profit from new sites, they are afraid...

This is my opinion only....