.tv Joost Lines Up Advertisers, Prepares for Tuesday Launch

[equity78]

By ERIC PFANNER
Published: April 26, 2007
Correction Appended

LONDON

Joost, the Internet television service being developed by the founders of Skype, has lined up several blue-chip advertisers, including United Airlines, Microsoft, Sony Electronics and Unilever, as it prepares for its introduction.

Those brands are among 30 advertisers listed as “launch partners” for Joost, which plans to send free, advertiser-supported programming to computer screens using the Internet. According to several people with knowledge of the company’s plans, Joost will begin the broadcasts on Tuesday.

full story http://www.nytimes.com/2007/04/26/business/media/26adco.html?_r=1&oref=slogin

 

[space101]

Thanx for the heads up it should be interesting to see how Joost will play a role in regards to .TV's success. Will they offer a syndication/affiliate program or go at it all alone?