no offense taken.....I did not say prominent, I said dominant....jiu jitsu is essential for Mixed Martial Arts (UFC) training...MMA is the fastest growing sport in the US with a high concentration of male viewers 18-34 (the most sought after demographic by advertisers)......more people watched a UFC event on Spike TV than a world series game at the same time last year......Brazilian Jiu Jitsu schools have exploded w/ popularity with the UFC.....any kid who wants to train MMA or BJJ pretty much needs a gi......any kid who wants to study MMA has to study BJJ.....Sherdog.com, a site for MMA (where BJJ is a major topic), ranks 2,700 on Alexa.com.....it may only get a few hundred searches now, but in 10 years as the sport grows, I figured it could have potential.....think BoxingGloves.com