Is .AI Domain Name Extension Any Valuable For AI Startups Or Just A Marketing Ploy?
Many of the speculators and branding firms think that for the price of registering a .AI domain now, they may get a great return on investment as we see a proliferation of AI companies.
But, that may be a false assumption too. Some of the biggest AI startups like Deep Mind have a .com domain name. Even Facebook.AI redirects back to Facebook.com. Neither do companies such as Netflix, Uber, Google, Facebook, Apple, Microsoft, Amazon, all of which are the actual leaders in artificial intelligence, not the so-called “AI startups”. In short, having a .AI name may just be a clever marketing ploy, (and probably a trick to trick investors in rare cases).
But, according to some marketing experts, the domain with .ai projects a startup’s core offering (i.e. ML/Al) and startup companies have customer attention from the very beginning. It also adds credibility and legitimacy in a subtle way which goes a long way in lead conversion.
... According to a survey report from London venture capital firm MMC, 40 per cent of European startups that had been considered as AI companies didn’t utilise artificial intelligence in reality. MMC analysed about 2,830 AI startups in 13 EU countries using metrics like “activities, focus, and funding” of every firm.
In the end, MMC concluded that companies that investors assume and believe are AI companies are probably not. “In 40 % of cases, we could detect no mention of evidence of AI,” MMC head of research David Kelnar, told Forbes. The point is many of the startups found not have any AI capabilities had the .AI domain name extension, which makes it a handy tool if you may want to trick people into believing you’re an AI startup.
read more (Analytics India Magazine) MMC report 2019 (State of AI - PDF)
Many of the speculators and branding firms think that for the price of registering a .AI domain now, they may get a great return on investment as we see a proliferation of AI companies.
But, that may be a false assumption too. Some of the biggest AI startups like Deep Mind have a .com domain name. Even Facebook.AI redirects back to Facebook.com. Neither do companies such as Netflix, Uber, Google, Facebook, Apple, Microsoft, Amazon, all of which are the actual leaders in artificial intelligence, not the so-called “AI startups”. In short, having a .AI name may just be a clever marketing ploy, (and probably a trick to trick investors in rare cases).
But, according to some marketing experts, the domain with .ai projects a startup’s core offering (i.e. ML/Al) and startup companies have customer attention from the very beginning. It also adds credibility and legitimacy in a subtle way which goes a long way in lead conversion.
... According to a survey report from London venture capital firm MMC, 40 per cent of European startups that had been considered as AI companies didn’t utilise artificial intelligence in reality. MMC analysed about 2,830 AI startups in 13 EU countries using metrics like “activities, focus, and funding” of every firm.
In the end, MMC concluded that companies that investors assume and believe are AI companies are probably not. “In 40 % of cases, we could detect no mention of evidence of AI,” MMC head of research David Kelnar, told Forbes. The point is many of the startups found not have any AI capabilities had the .AI domain name extension, which makes it a handy tool if you may want to trick people into believing you’re an AI startup.
read more (Analytics India Magazine) MMC report 2019 (State of AI - PDF)
