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Is 8 (cents a click) Enough?

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Lewstar

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Hey Pros,

I'm relatively new to the New Age of Domaining, though I did have one success almost a decade ago, when I sold "ClickAndBet.com" for $2,000.

I became re-involved, so to speak, about a year ago--when I realized GoDaddy.com was making money off the domains I had purchased and all but forgotten (but renewed just in case). I learned about the positives of parking and now have about 80 domains parked at Parked.com, ParkingPanel.com, and Bodis.com.

Only one of my parked domains has been been successful in terms of visitorship and clicks, "AShotofLove.com"--which is a "spin-off," so to speak, of the wildly popular MTV show, "A Shot at Love with Tila Tequila." Since I bought the domain name about 3 months ago, I've had an increasing amount of visitors each week. In December, for example, I've had 2,060 visitors with 1,373 clicks, and a CTR of 66.76. The December revenue so far is $106.20--or 8 cents a click.

From what I read on this most interesting and informative Web site, 8 to 10 cents a click is not that uncommon, with higher rates generated only when products on a domain site are much pricier.

As I say, more and more people are visiting this site (or maybe the same ones are visiting more often), and a sequel of the program is in the works. My question, then, is this--and it's probably been answered more than a few times here: Should I consider trying to hook up with an affiliate or use a service like Adsense to "optimize" the popularity of my one successful Web site?

I'm not turning my nose up at a dime or so a click (it sure beats what my domains were making while "parked" at GoDaddy), but it seems to my right-brained mind that I should be able to increase my profit. If you check out www.AShotofLove.com I think you'll see how it might appeal to a certain segment of the population, and that certain advertisers might welcome this group with open arms.

Thanks in advance for any words of wisdom!
 
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Took a look at "AShotofLove.com" seems to be optimized for lesbian porn, adult does not pay well in terms of a PPC basis.
Have you tried optimizing other ways? as a dating site? or as A Shot At Love With Tila Tequila site perhaps ads for Tila promotional products, similar shows, fansites, MTV in general?

Point is even if click thru falls a little if PPC increases your a net winner, I have some dating site domains that PPC average a lot higher than 8cents.

Good luck
 
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Here's my 2 cents on ashotoflove. I would rather leave it parked than develop it as a site. Simply because, the current traffic, Imo, is solely type-in traffic for the reality TV show. This traffic may decline after a while based on the popularity of the show. Plus, you also have to contend with a scenario where the show could go off air. I wouldn't spend time developing this name and would rather optimize it with the right keywords, make some money while the going is good, and later sell it based on good revenue figures.

I would also take off the current "lesbian sex" keyword and rather convert it to a dating services keyword. Based on the theme of the actual show, people would be more inclined towards dating related keywords. Although the right keyword would be "bisexual dating", that KW in general pays really low. So I would rather focus on any one of the following 4 Kws.

dating site
personals site
online dating service
matchmaking site

These should definitely improve your current EPC and you might be able to get a good price for your domain, in case you ever decide to sell it. :)
 
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Varon said:
Here's my 2 cents on ashotoflove. I would rather leave it parked than develop it as a site. Simply because, the current traffic, Imo, is solely type-in traffic for the reality TV show. This traffic may decline after a while based on the popularity of the show. Plus, you also have to contend with a scenario where the show could go off air. I wouldn't spend time developing this name and would rather optimize it with the right keywords, make some money while the going is good, and later sell it based on good revenue figures.

I would also take off the current "lesbian sex" keyword and rather convert it to a dating services keyword. Based on the theme of the actual show, people would be more inclined towards dating related keywords. Although the right keyword would be "bisexual dating", that KW in general pays really low. So I would rather focus on any one of the following 4 Kws.

dating site
personals site
online dating service
matchmaking site

These should definitely improve your current EPC and you might be able to get a good price for your domain, in case you ever decide to sell it. :)

Thanks, Varon, for your most-informative and hands-on feedback. It's worth much more than 2 cents (a click). I say more like a C note!

pwr1019 said:
Took a look at "AShotofLove.com" seems to be optimized for lesbian porn, adult does not pay well in terms of a PPC basis.
Have you tried optimizing other ways? as a dating site? or as A Shot At Love With Tila Tequila site perhaps ads for Tila promotional products, similar shows, fansites, MTV in general?

Point is even if click thru falls a little if PPC increases your a net winner, I have some dating site domains that PPC average a lot higher than 8cents.

Good luck

Thanks so much, Pwr.... I will definitely consider the dating angle. Your feedback was exactly what I was looking for. I'm very happy with the 2 clicks (replies) out of 100+ views!
 
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Varon, how do you track these PPC rates, is there any tool available?

Varon said:
I would also take off the current "lesbian sex" keyword and rather convert it to a dating services keyword. Based on the theme of the actual show, people would be more inclined towards dating related keywords. Although the right keyword would be "bisexual dating", that KW in general pays really low. So I would rather focus on any one of the following 4 Kws.

dating site
personals site
online dating service
matchmaking site
 
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I know the rates based on using these kws myself. I have some dating domains.
 
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I'd say anywhere from 5 to 8 cents is typical. I have a few dating related domains and recently changed my keywords to be a variation on dating.... now its up to between 20-40 cents a click. :) Like everything I don't know how long it will last though.
 
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I saw this post so I looked for a shot of love news and saw that "ThatsAmore" is a new show that is a spin off of that. So I saw "ThatsAmor.com" misspelling was available yesterday, and today it was regged by someone. I bet they saw this post too haha.
 
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cjbay said:
I saw this post so I looked for a shot of love news and saw that "ThatsAmore" is a new show that is a spin off of that. So I saw "ThatsAmor.com" misspelling was available yesterday, and today it was regged by someone. I bet they saw this post too haha.

this shows how powerfull namepros forum for find the most recent trend and even create new trend in domaining. Thats why i love to read all new post every day. :hehe:
 
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