Is 1% sales turnover the industry standard?

[Federer]

Sales turnover stats have varied from 0.5% to 5%. Ask 100 investors their turnover rate and you'll probably get 100 different answers.

However, on average, is 1% still attainable for large portfolio holders of .COM (average brands, similar to what HD sells)? (1 domain in 100 selling during the course to an end buyer).

 

[Michael M]

From my own research I would say the average sale through rate for average-good domains is 0.5%-2.5%.

As you said this will vary greatly from seller to seller - mainly depending on what types of names they have in their inventory.

Quality and exposure, of course, will shift the numbers in one way or another.

 

[Michael M]

To add to my last comment, 1% is definitely obtainable. It's all about the domain niche and quality. Quality can become tougher as you try to increase your portfolio size.

 

[boker]

Probably depends how high are your expectations, end users sales could be 500$ or 5000$ for the same name, so the turnover depends greatly what's the average price. I have greater turnover rate, but lower average price. Probably for the same portofolio you could be anywhere between 1% to 10-20%

 

[biggie]

Is 1% sales turnover the industry standard?

i think whatever % gets you over the hump, is fine.

trying to keep up with a fictitious standard, that's not standardized according to anything, isn't rational.

though i do think whatever the percent is, it's not something i'm conscious about achieving or maintaining, when faced with decision to accept or pass on an offer.

also, the 1% turnover for one seller, may not be equivalent to another, who only sold .005 %, when measured in dollars.
another point is, one could sell 5% of their list and still not be able to renew entire portfolio.

it all depends on the actual income/expense numbers, to be relative.

still, give or take a few, i have about 500 names, and sold about 2 or 3 so far this year.
so guess i gotta sell a couple more names to be in with the 1% group




imo...