domains Interview Peter Askew: Online Onion Seller Rises from Domain-name Auction

[Lox]

Most entrepreneurs start with a business idea and then secure the domain name. Peter Askew does the opposite. He purchases domain names and then builds the business. Take VidaliaOnions.com, for example.

“Around 2014 VidaliaOnions.com expired,” he told me. “Being a Georgia boy … I dropped in a bid. I won the auction. I love the pears from Harry & David. I kept thinking, ‘Who’s doing that for Vidalia onions?'”

Fast forward to 2021, and VidaliaOnions.com is a thriving farm-to-door seller of onions raised only in 13 counties in Georgia.

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[CraigD]

This is a great example of having the right name for the right business.

The name says it all.

I'm not a fan of brandables. They may work for businesses that have promotional budgets, but for most of us, you can kill two birds with one stone with the correct domain name.