Internet Activity Index Shows Sustained Growth for Online Content

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Web Users Now Spend Half Their Time Visiting Content, Far Outpacing Time Spent With Search, Communications And Commerce​

According to the OPA's IAI, conducted by Nielsen//NetRatings, communications accounted for 46% of consumers' time online in 2003. A dramatic shift has taken place since then, with consumers now spending 47% of their time with content, compared with 34% four years ago. The 37% gain in share for content is followed closely by a 35% gain in share for search. However the total time being spent with search remains relatively low, accounting for just 5% of Internet users online time in 2007.*
Source:
http://www.online-publishers.org/?pg=press&dt=081307
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