The International Trademark Association (INTA) conducted a study into new gtld registrations. I thought this was interesting when it came to premium pricing, 15% flatly refuse to pay premium pricing and another 6% pay for top marks only.
Registrations of new TLDs were overwhelmingly made for defensive purposes—to prevent someone else from registering it. As such, few (10%) felt there were alternative domains to consider—whether registering a New, Legacy or ccTLD.
Read MoreThree fourths (76%) of members have taken action against domain name owners using new TLDs by sending cease and desist letters and one in four (27%) have used UDRP proceedings...
