Insure.com big $$$ in insurance!

[wot]

Insure.com Sells for $16 Million – Highest Domain Sale Recorded | Elliot's Blog

 

[Damion]

Erroneous reporting on Elliot's part.
It's a business that has been purchased for 16 million, not only a domain name.

 

[mobigod]

yes, this isnt just a 'domain sale' imo

what interests me more is 'software.com' selling

anyone got a link to that?

 

[EJS]

Erroneous reporting on Elliot's part.
It's a business that has been purchased for 16 million, not only a domain name.

Actually, you are incorrect. The publicly traded BUSINESS is continuing with virtually everything, just under a new corporate name. The title of the press release was even "Insure.com Announces $16 Million Asset Sale" with the asset being Insure.com.

From the company's press release:

“The Company will retain all of its remaining balance sheet assets, national brokerage contracts with 25 leading life insurance companies, 50 fully licensed insurance agents, call center operations, customer and prospect lists, and nearly all of its current inbound affiliate and traffic partnerships.”

In addition, the company CEO said, "We have sold our Insure.com name and specified website content..." In my opinion, this constitutes a domain sale. If the buyer was retaining any of the contracts, affiliates, agents...etc, it would be a business sale. The fact that the seller is basically just changing its name signifies to me it was a domain sale, and Quin Street is doing what it can to protect its back links in search engines.

---------- Post added at 09:24 AM ---------- Previous post was at 08:43 AM ----------

yes, this isnt just a 'domain sale' imo

what interests me more is 'software.com' selling

anyone got a link to that?

As Mike Mann stated is his Facebook post announcing the sale, the entire corporation was sold. In the case of Insure.com, it was not the company, just the domain name.

"our group has completed the sale of Software.com LLC ecommerce corporation including its world class domain name and web site "

The link is here: http://www.domainnamenews.com/up-to-the-minute/softwarecom-sells-undisclosed-amount/6284

 

[Damion]

The thing is Elliot, the Insure.com acquisition price is because Insure.com is an actual website and having the associated search engine traffic and rankings, branding...that by itself is a business/business concept.

Therefor this is not the highest reported domain sale, well you reported it as the highest reported domain sale but the fact is it is not.

If Insure.com would never have been developed to what it is today, this sale at this amount would most likely never even have taken place.

 

[EJS]

The thing is Elliot, the Insure.com acquisition price is because Insure.com is an actual website and having the associated search engine traffic and rankings, branding...that by itself is a business/business concept.

Therefor this is not the highest reported domain sale, well you reported it as the highest reported domain sale but the fact is it is not.

If Insure.com would never have been developed to what it is today, this sale at this amount would most likely never even have taken place.

Toys.com was a developed website, and it had many back links and search engine listings when it was purchased. Do you not include this as a "domain sale?" There was SE traffic, rankings and branding.

The publicly traded company formerly known as Insure.com kept it's business. They sold the domain asset and some content.

If/when I sell TropicalBirds.com, will it be a domain sale if the owner wants to keep the content so he doesn't lose all the inbound links? I don't consider this a separate business.

IMO, a domain sale is a domain sale if it doesn't include business assets and/or business obligations.

I think Ron Jackson will have the final word on this.

 

[Damion]

Toys.com was a developed website, and it had many back links and search engine listings when it was purchased. Do you not include this as a "domain sale?" There was SE traffic, rankings and branding.

The publicly traded company formerly known as Insure.com kept it's business. They sold the domain asset and some content.

Any developed domain that is being sold with content is a website sale.

In the case of Insure.com it's being mentioned that the domain and specified content is being sold, naturally this content means existing pages on Insure.com...this is more then just a domain...this is a website sale.

And in it's current state should content not even be included you can easily replace the most important pages that pulls in traffic with new similar content or 301 redirecting it smartly.

This is more then just a domain being sold.

If/when I sell TropicalBirds.com, will it be a domain sale if the owner wants to keep the content so he doesn't lose all the inbound links? I don't consider this a separate business.

He bought a website, because as far as the search engines concerned TropicalBirds.com is a website, that is what counts, what the new owner decides to do is up to the new owner, but the option is there to make use of all that incoming link juice and content.

How the new owner would make use of it is another matter, but due to your development your domain will increase in value as it has more then meets they eye versus a regular non developed domain.

That is what makes for me a distinctive difference, a difference that influences your decision from a business point of view being that future growth and willingness to how far you would like to go making an offer.

I think Ron Jackson will have the final word on this.

Ron can call the transaction however he wants, for me it is and stays a transaction that goes beyond the regular domain sales as reported on DNJournal.com