ExecutiveAssets
Established Member
- Impact
- 16
Hi everyone,
I’ve had the chance to look at domains from two angles - as an investor here, and as a medical consultant building SaaS tools for clinics and pharma reps.
One thing I’ve noticed is that many domains that sound good on paper don’t always translate well into real medical environments.
I thought I’d share a few practical criteria I personally use when choosing a name for a medical product:
1. The “Receptionist Test” matters more than people think
If a clinic receptionist has to spell the name letter-by-letter to a patient over the phone, it’s usually a deal-breaker. Simplicity beats clever spelling in real-world healthcare settings.
2. Trust beats “cool” in medical markets
Doctors and clinics tend to prefer solid, straightforward names (e.g. ClinicFlow, OrthoManager) over abstract or overly trendy brands. If it sounds too “startup-y,” it can actually reduce credibility.
3. Extension depends on the buyer, not the domain investor
For hospital-facing SaaS, .com is still the gold standard.
For developer-focused or technical tools, .io or .ai can work just fine. The end user often matters more than the domain theory.
Just sharing observations from the trenches.
Curious if anyone here has experience selling domains directly to medical or healthcare clients.
I’ve had the chance to look at domains from two angles - as an investor here, and as a medical consultant building SaaS tools for clinics and pharma reps.
One thing I’ve noticed is that many domains that sound good on paper don’t always translate well into real medical environments.
I thought I’d share a few practical criteria I personally use when choosing a name for a medical product:
1. The “Receptionist Test” matters more than people think
If a clinic receptionist has to spell the name letter-by-letter to a patient over the phone, it’s usually a deal-breaker. Simplicity beats clever spelling in real-world healthcare settings.
2. Trust beats “cool” in medical markets
Doctors and clinics tend to prefer solid, straightforward names (e.g. ClinicFlow, OrthoManager) over abstract or overly trendy brands. If it sounds too “startup-y,” it can actually reduce credibility.
3. Extension depends on the buyer, not the domain investor
For hospital-facing SaaS, .com is still the gold standard.
For developer-focused or technical tools, .io or .ai can work just fine. The end user often matters more than the domain theory.
Just sharing observations from the trenches.
Curious if anyone here has experience selling domains directly to medical or healthcare clients.
