- Impact
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This week I add a couple of new charts to the regular analysis that really highlights the massive change we’ve seen this year so far. You won’t believe just how much more Google is paying for traffic now compared to the beginning of the year.
We can see that Google is powering forward by increasing their normalized RPM compared to the flatlining of the Direct Advertising networks. That being said, I think the Direct Advertising networks will spring back into action as the threat from COVID-19 subsides.
We can see that Google is powering forward by increasing their normalized RPM compared to the flatlining of the Direct Advertising networks. That being said, I think the Direct Advertising networks will spring back into action as the threat from COVID-19 subsides.
