I have consistently been getting between 35% - 50% email open rates for my outbound mails. All my leads are from Google which means, these are the most active sites with people who should be responding in minutes if not hours. However, I still see my email open rates as 35% - 50% these days. Now the number of leads per domain are like 30 - 40, which means these are highly targeted leads as I would refer them. Wanted to gain an insight on the usual email open rates in the industry for outbound domainers. Also, what kind of tweaks do you suggest doing, to increase the email open rates? I believe, if I can increase the email open rates by 10%, my conversion rate may go up by a couple of percentage more. Please share your comments on the same. When it comes to subject line, I just put [Domain Name]. Nothing else.