Increasing Mobile Ad Revenue

[StreamyTurtle]

Hi,

We have a website that gets about 8k-10k visits a day with about 6k-8k unique visitors. 85% of these users are on mobile devices.

Our CPC feels very low, but our CTR is not too bad. We are using Google Adsense for Mobile Content to serve a banner ad at the bottom of the page.

My question is how can I monetize this traffic better? Is there a better ad network or a better placement for our current ads?

Thanks,

 

[thegeekguy]

@StreamyTurtle I think private ad sales would be another way of increasing your income. But in general I also get very low CPC with mobile visitors to by website.

There is an exception when I got a deal with an app company a few years ago and got paid per mobile game download, that company closed last year.

 

[StreamyTurtle]

Thats disappointing. Oh well, I will look try finding a private company to buy some ad space.

On another note, does anyone have any experience on mobile web vs native app advertising and if the returns are any better?

Are web page could be pretty easily replicated in an app and if that has a higher return we would do that. Right now our CPC is $.08 on the mobile web.

 

[thegeekguy]

@streamyturtle trying inquiring about this company offermobi.com they seem to have focuss on mobile CPA.

 

[equity78]

There is no doubt Mobile traffic pays less, Google has talked about this and Demand Media has warned shareholders about it in their filings.

 

[joelcarmel]

increase mobile ad revenue

The social media giant sees a quarterly rise in revenue to $1.46bn, as it seeks to monetise mobile advertising income.

Regards,
Joel

 

[rahulwebtech]

Based on a new mobile ad revenue report, it looks like Facebook's shift ... firm translated that to an increase of more than 333 percent in 2013.