Idaho’s longest-running ad agency rebrands with new name 116 & West
( from DaviesMoore.com to 116andWest.com )
[ 116West.com ? ]
[LN / NL combo - 2020 trend?]
In 1953, John Givens and Ken Davies launched an ad agency in Boise, Idaho. The founding turned out to spur a firm that continues 66 years later.
What started as Givens-Davies evolved several times over the years – through Davies & Rourke and, since 2019, as Davies-Moore.
Now partners Edward Moore and Carolyn Lodge will update the firm’s name again, becoming 116 & West: A Moore | Lodge Company.
“The impetus of rebranding the firm was to highlight the contributions of our long-time partner and COO, Carolyn Lodge,” company CEO Edward Moore said in a statement. “Additionally, we felt we could better position our agency as what it has grown into: an agency with regional and national clients throughout the western United States.”
The firm will formally launch the “116” brand on 1/16 – which also happens to be the tenth anniversary of Lodge’s elevation to partner. The day-long event will start at 9am with a pop-up coffee stand, giving out free coffee to 150 folks in front of the agency’s headquarters at 8th & Idaho.
read more (boisedev)
( from DaviesMoore.com to 116andWest.com )
[ 116West.com ? ][LN / NL combo - 2020 trend?]
In 1953, John Givens and Ken Davies launched an ad agency in Boise, Idaho. The founding turned out to spur a firm that continues 66 years later.
What started as Givens-Davies evolved several times over the years – through Davies & Rourke and, since 2019, as Davies-Moore.
Now partners Edward Moore and Carolyn Lodge will update the firm’s name again, becoming 116 & West: A Moore | Lodge Company.
“The impetus of rebranding the firm was to highlight the contributions of our long-time partner and COO, Carolyn Lodge,” company CEO Edward Moore said in a statement. “Additionally, we felt we could better position our agency as what it has grown into: an agency with regional and national clients throughout the western United States.”
The firm will formally launch the “116” brand on 1/16 – which also happens to be the tenth anniversary of Lodge’s elevation to partner. The day-long event will start at 9am with a pop-up coffee stand, giving out free coffee to 150 folks in front of the agency’s headquarters at 8th & Idaho.
read more (boisedev)
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