Inspired by the “Cash for Clunkers” program that provided stimulus during the economic downturn in the US a decade ago, the new program will see ICANN offer $1 million per gTLD to any registry whose heart simply isn’t in it any more.
The scheme will work rather like a stock buyback, ICANN explained in a 489-page document (PDF).
While Verisign also qualifies for the program, much of the funding will be provided by the $130 million it spent at the .web auction.
Read MoreThe company said it welcomed the deal and plans to sell .web back to ICANN as soon as possible. It added that it will cover the $129 million loss by fueling its data center generators with ten-dollar bills, rather than twenties, for the first three weeks of April.
Update on Apr 2, 2017: April Fools!
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