I think $2-3K BIN sounds about right for an end user. It's a long, exact match... i'm having trouble looking up how many searches it gets... so it's just a guess.
Crypto is hard to buy. People do search for how to do it. This is a build out name pure and simple. There are probably a ton of referral programs to promote.
But maybe they're using terms like "how to buy bitcoin" or "how to buy ethereum" since those are more well known?
Thanks for the inputIMO I feel like there's more value in developing this name into a blog vs just a domain sale.

