It makes no sense in English... I've seen some sites do okay branding themselves with a noun + How.com, but only cuz it flows better as a brand. This sounds like broken English and then still doesn't make sense. Development is only value to this and even then, as a developer, I wouldn't touch it - so many better names to be handregged. So that being said, I can't see this being worth more than regfee, unfortunately.