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How should I market this site? +rep

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Well I am currently working on a project called "Defense X". A good friend of mine and co-worker recently purchased website/forum security auditing software. We are creating a website that will be allow webmasters to apply for a web server security audit, we will apply tests on their servers (to test for exploits and such) and then email them the feedback. Large companies are currently charging website audits at $XXX range, when we could do it for so much cheaper. (We need to get out of the red though, the software put us $450 below). Here is where we need advice!

Should we:

a) Set it up as a free auditing system. We rely on donations and sponsers. As far as I know there are currently no websites that have a system like this, so we would have to hope that we attract a very large amount of users to make a lot of advertising appeal.

b) Set it up as a paid auditing service. You pay us $XX to run hundreds of security tests on your site, and we email you the results. We may not appeal to as large of an amount of people, compared to the free testing.


Tell me what you think!
 
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Hate to be one to play the middle, but why not both? YOu could run a decent, free analysis,or a killer, low-priced premium analysis. The keys in this market have to be price and value. Nobody wants a "scan" to tell them what's wrong and not fix it. The free analysis should be able to fix minimal problems, or it's worthless, and comparable to thousands of other bait n switch sites (some of which formerly were useful). Don't make that mistake.
 
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That's true, however I am afraid most people would just use the basic test and wouldn't purchase the larger one. Price wise, would you be willing to pay $10 for a full security and productivity (backlinks, broken links, SE blacklisting, etc.) analysis of your site?
 
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Is this a sever side software? If so, I say keep it free. Add some ypn or adsense for revenue. Your traffic will increase over time.

Is it a script that users can download and run themselves via their own server? If so, I still say keep it free, buy program the script so that a link to your site is mandatory in order the the program to fix errors.

Is it an exe? If so, keep it free. There are tons of ways to make money from free software. Trust me, I do $15k + every month by giving away free software. If you need help or guidance, pm me.
 
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It is a highly sophisticated software application that a co-worker of mine purchased for $XXX which cannot be distributed in any way. They would be paying for us to run the software that scans the server and checks for known problems.
 
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